I started my career in PR, working my way up through the ranks at agencies like Edelman and Waggener Edstrom. I’ve pitched, panicked, presented, worked all the hours, and powered through just like you and your teams — so I know the highs and lows of agency life from the inside.

Later, I was brought in to launch the EMEA arm of a global content marketing agency. Over 10 years as MD, I built and led a team of 25 brilliant people, won clients, lost pitches, and learned what really makes an agency thrive: its people.

One of the things I’m most proud of? Creating the business case for — and successfully launching — a 4-day work week for the team (not me unfortunately). It didn’t just boost morale; it improved focus, performance, and retention.

Now, I help other agencies grow by investing in the people behind the work — with coaching, culture strategy, and honest conversations that lead to real change.